Wednesday 15 December 2021

Marketing in a digital world: analysis worksheets

 Marketing in a digital world: analysis worksheets


Worksheet 1 [related to task 1]


Challenges: C1 (challenge 1), C2 (challenge 2), etc...

Organizational impacts (High (H)/Medium (M)/ Low (L)

Nature of the challenges: PESTLE in nature (Y = Yes)


Worksheet 2 [related to task 2]




Marketing practices: marketing practice 1 (MP1), marketing practice 2 (MP2), etc.
Challenges: C1 (challenge 1), C2 (challenge 2), etc...

Marketing practice integrative: Yes (Y)

Marketing practice transformative: Yes (Y)


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