Marketing in a digital world: analysis worksheets
Worksheet 1 [related to task 1]
Challenges: C1 (challenge 1), C2 (challenge 2), etc...
Organizational impacts (High (H)/Medium (M)/ Low (L)
Nature of the challenges: PESTLE in nature (Y = Yes)
Worksheet 2 [related to task 2]
Challenges: C1 (challenge 1), C2 (challenge 2), etc...
Marketing practice integrative: Yes (Y)
Marketing practice transformative: Yes
(Y)
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