Assignment task 2 info for "managing entrepreneurship, innovation and creativity" 2021.

 Task 2 – The Concept Plan - The Blue Sky Thinking! (Part 2) 40%

(1,300 Words)

Support Note:

 

In this section we expect to see a pitch/analysis of a viable business idea/s/ or themes of your choice embodied in a business plan (That is you are required to develop a concept plan based on an idea of your choice. – This should be agreed with the module tutors).

 

Suggested Structure of Concept Plan

Title: A concept plan for the new business venture of [XXX {the business name}], written by XXX.

 

1 Introduction – Business Concept and problems /needs /opportunities

2 Objectives

3 Market Research – Primary and Secondary 

4 Target  Market/ Customer

5  Product / Process Design

6  Product /Service Marketing

7  Operations – Using the Business Model

8  ManagementPlan

9  Human Resource

10    Legal Issues

11    Financial Issues

12  Risks, Contingency and Exit Strategies 

13 Other issues

14  References

** references are for empirical data and facts, e.g. on market size estimation, for the concept plan; do not provide academic referencing on academic ideas/ theories per se, as this is not an academic report.

15  Appendices and other supporting documents

 

This is not a fully-fledged business plan, but the ideas and approach is the same, ensuring that the idea and concepts are clear! Do you agree that before you get an idea or business off the ground you should first develop a viable concept? Good ideas/concepts fail due to poor research and not thinking through basic business issues and appropriate controls. Structure of the concept plan will be provided by the tutors. There are opportunities for you to enter your idea in competitions organised by the university or external organisations.

*** word count covers report items 1-13. Insert figure of word count at the end of item 13: 

<word count: xxx.>.

*** A reminder: for assignment task 2, on business plan, do not do academic referencing, as a business plan is not an academic report. On the other hand, referencing on empirical data (e.g. market data) to support the business plan is useful. You do need to employ business model canvas in the business plan content.

e-learning:

A video on business model canvas./ visualizing your business model.