A note on organizational
creativity [from the academic literature]
Marjolein C.J. Caniëls and Eric F. Rietzschel.
2015. “Organizing Creativity:
Creativity and Innovation under Constraints” Volume 24 Number 2: 184-196.
Idea 1: “In a business environment
with continuously changing demands, organizations need to adjust and
reorientate, innovate and adopt new technologies ….. Creativity …. is at the
root of invention and innovation …… Hence, leaders and managers espouse
creativity as an important goal that must be nurtured and facilitated …..”;
Idea 2: “However, organizations have to deal with
the continuous tension between short-term wins of incremental innovation and
uncertain long-term gains of radical innovation. Radically new ideas are therefore
often dismissed by organizational leaders and policy makers as being too costly
and risky to explore ….”;
Idea 3: “….On the one hand, creative organizations
are often associated with spaces characterized by freedom, autonomy, weak rules
and few boundaries. ….. On the other
hand, several studies suggest that constraints, particularly design
constraints, often stimulate creativity rather than suppress it ….. Constraints
could stimulate creativity because they energize employee efforts, or because
they reduce the complexity of a problem or task”;
Jennifer M. George (2007) 9 Creativity in
Organizations, The Academy of Management Annals, 1:1, 439-477, DOI: 10.1080/078559814.
Idea 4: “Creativity
is typically defined as the
generation or production of ideas that are both novel and useful ….. Thus, to
be considered creative, ideas must be both new and seen as having the potential
to create value for organizations in the short or long run. Creativity is
typically viewed as a key precursor to innovation (the successful
implementation of creative ideas) and is increasingly being recognized as an
important ingredient for effectiveness in all kinds of work and organizations ….”;
Idea 5: “Creative ideas can relate to work
procedures, products, services, and organizing structures and can vary in terms
of the degree to which the idea reflects an incremental versus radical
departure from the status quo ….. Creative ideas can also vary in terms of
scope or the range of their value-creating potential”;
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