The following are the typical academic ideas employed in the agile literature review approach (ALRA):
[Academic ideas are in bold]
Zone 1: environmental drivers:
- Changing customer expectations on: service/ product quality, servicescape
- Changing customer/ consumer preference on product quality
- Changing customer characteristics, e.g., on brand loyalty
- Environmental turbulence level
- Intensity of competition
- Global competition
- More demanding regulation on environmental protections
- Intensity of competition for talents in the labour market
- Changing supply chain landscape
- Impacts of trade war on the external environment
Zone 2: organizational capabilities ["existing"]
- Human resource management capability/ competence/ ability
- Strategic human resource management capability/ competence/ ability
- Talent management capability/ competence/ ability
- Managerial/ leadership/ managerial-leadership capability/ competence/ ability
- Employee retention capability/ competence/ ability
- Employee recruitment capability/ competence/ ability
- Knowledge management capability/ competence/ ability
- Business model innovation capability/ competence/ ability
- Business process management capability/ competence/ ability
- Team building capability/ competence/ ability
- Branding capability/ competence/ ability
- Marketing communication capability/ competence/ ability
- Sales force management capability/ competence/ ability
- Business intelligence capability/ competence/ ability
- Supply chain management capability/ competence/ ability
- Corporate turnaround capability/ competence/ ability
- Diversification capability/ competence/ ability
- Management accounting capability/ competence/ ability
- Organizational innovation capability/ competence/ ability
- Product/ service innovation capability/ competence/ ability
- New product development capability/ competence/ ability
- IT management capability/ competence/ ability
- Corporate governance capability/ competence/ ability
- Financial management capability/ competence/ ability
- Strategic change management capability/ competence/ ability
- Organizational restructuring capability/ competence/ ability
- Strategic alliance/ collaboration capability/ competence/ ability
- Quality management capability/ competence/ ability
- Production management capability/ competence/ ability
Zone 3: outcomes and solutions
Zone 3a (outcomes-related)
(3a1) Financial performance-related
- Business profit performance
- Business sales turnover performance
(3a2) Non-financial performance-related
- Employee morale
- Employee commitment
- Staff turnover
- Job dissatisfaction due to job stress and poorer quality of work life/ work-life balance status
- Corporate reputation
- Speed of new product development
Zone 3b (solutions-related) ["ongoing"/ "intended"/"considered"]
- A specific market entry initiative into the XXX market
- A specific organizational restructuring initiative
- A specific merger and acquisition initiative
- A specific marketing communication initiative
- A specific diversification initiative
- A specific business process re-engineering initiative
- A specific business model innovation initiative
- A specific work-life balance policy
- A specific staff development initiative
- A specific leadership training initiative
- A specific production automation initiative
These illustrative examples on academic ideas should help students to come up more easily with the own theoretical frameworks level-0 in the ALRA exercises. The academic ideas involved here are broad ones, thus primarily employed for the formulation of high-level research tasks for theoretical framework level-0. In the context of theoretical framework level-0 construction, these broad academic ideas very much of the nature of academic topics, themes and subjects. In turn, these broad academic ideas comprises a number of ingredient academic ideas in the theoretical frameworks at the lower level. Students should try to use these academic ideas as key words for doing literature search.
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