Sunday 14 July 2019

Typical academic ideas employed in the agile literature review approach

The following are the typical academic ideas employed in the agile literature review approach (ALRA):

[Academic ideas are in bold]



Zone 1: environmental drivers:



  1. Changing customer expectations on: service/ product quality, servicescape
  2. Changing customer/ consumer preference on product quality
  3. Changing customer characteristics, e.g., on brand loyalty
  4. Environmental turbulence level
  5. Intensity of competition
  6. Global competition
  7. More demanding regulation on environmental protections
  8. Intensity of competition for talents in the labour market
  9. Changing supply chain landscape
  10. Impacts of trade war on the external environment







Zone 2: organizational capabilities ["existing"]



  1. Human resource management capability/ competence/ ability
  2. Strategic human resource management capability/ competence/ ability
  3. Talent management capability/ competence/ ability
  4. Managerial/ leadership/ managerial-leadership capability/ competence/ ability
  5. Employee retention capability/ competence/ ability
  6. Employee recruitment capability/ competence/ ability
  7. Knowledge management capability/ competence/ ability
  8. Business model innovation capability/ competence/ ability
  9. Business process management capability/ competence/ ability
  10. Team building capability/ competence/ ability
  11. Branding capability/ competence/ ability
  12. Marketing communication capability/ competence/ ability
  13. Sales force management capability/ competence/ ability
  14. Business intelligence capability/ competence/ ability
  15. Supply chain management capability/ competence/ ability
  16. Corporate turnaround capability/ competence/ ability
  17. Diversification capability/ competence/ ability
  18. Management accounting capability/ competence/ ability
  19. Organizational innovation capability/ competence/ ability
  20. Product/ service innovation capability/ competence/ ability
  21. New product development capability/ competence/ ability
  22. IT management capability/ competence/ ability
  23. Corporate governance capability/ competence/ ability
  24. Financial management capability/ competence/ ability
  25. Strategic change management capability/ competence/ ability
  26. Organizational restructuring capability/ competence/ ability
  27. Strategic alliance/ collaboration capability/ competence/ ability
  28. Quality management capability/ competence/ ability
  29. Production management capability/ competence/ ability


Zone 3: outcomes and solutions
Zone 3a (outcomes-related)
(3a1) Financial performance-related

  1. Business profit performance
  2. Business sales turnover performance

(3a2) Non-financial performance-related

  1. Employee morale
  2. Employee commitment
  3. Staff turnover
  4. Job dissatisfaction due to job stress and poorer quality of work life/ work-life balance status
  5. Corporate reputation
  6. Speed of new product development

Zone 3b (solutions-related) ["ongoing"/ "intended"/"considered"]

  1. A specific market entry initiative into the XXX market
  2. A specific organizational restructuring initiative
  3. A specific merger and acquisition initiative
  4. A specific marketing communication initiative
  5. A specific diversification initiative
  6. A specific business process re-engineering initiative
  7. A specific business model innovation initiative
  8. A specific work-life balance policy
  9. A specific staff development initiative
  10. A specific leadership training initiative
  11. A specific production automation initiative


These illustrative examples on academic ideas should help students to come up more easily with the own theoretical frameworks level-0 in the ALRA exercises. The academic ideas involved here are broad ones, thus primarily employed for the formulation of high-level research tasks for theoretical framework level-0. In the context of theoretical framework level-0 construction, these broad academic ideas very much of the nature of academic topics, themes and subjects. In turn, these broad academic ideas comprises a number of ingredient academic ideas in the theoretical frameworks at the lower level. Students should try to use these academic ideas as key words for doing literature search.


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