- B2B and B2C activities and the stakeholders involved
- Communication with stakeholders, e.g. in terms of marketing communication.
- Business value of a company's website
- Basic internet technologies, e.g. HTML, search engine, intranet & extranet; internet protocol
- e-Business model of company
- Evaluation of a company's website design in terms of usability and legal requirements
Besides doing some internet search to learn the basic concepts of the subject, you should study a proper textbook on e-business on the topics noted above. A useful reference can be
Tassabehji, R. (2003) Applying E-Commerce in Business, Sage publications.
It is not quite essential to study academic journal articles for the subject requirements but it is still important to read a relevant textbook to learn the subject properly.
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