Tuesday, 13 December 2011

Internet and e-Business - a brief note

The subject is called Introduction to the Internet and e-Business. This subject is at the Diploma level. It covers the following topics:

  1. B2B and B2C activities and the stakeholders involved
  2. Communication with stakeholders, e.g. in terms of marketing communication.
  3. Business value of a company's website
  4. Basic internet technologies, e.g. HTML, search engine, intranet   & extranet; internet protocol
  5. e-Business model of company
  6. Evaluation of a company's website design in terms of usability and legal requirements

Besides doing some internet search to learn the basic concepts of the subject, you should study a proper textbook on e-business on the topics noted above. A useful reference can be

Tassabehji, R. (2003) Applying E-Commerce in Business, Sage publications.

It is not quite essential to study academic journal articles for the subject requirements but it is still important to read a relevant textbook to learn the subject properly.

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