Formulating research themes from key words: for MBA students: note 4 (information from perplexity.ai)
My question 1: "Please formulate 3 concrete research themes based on a few key words for each of the following 2 cases:
The reply: "Here are three concrete research themes for each case based on the key words provided:
Case 1: China’s fine wine and marketing in Hong Kong
- Brand Positioning and Consumer Perceptions of Chinese Fine Wines in Hong KongInvestigate how Chinese fine wine brands are positioned in Hong Kong’s market and how these positions influence consumer perception and brand image.
- Retail Marketing Tactics for Chinese Fine Wine in Hong Kong’s Competitive LandscapeExamine the effectiveness of retail strategies employed by Chinese fine wine sellers in Hong Kong, focusing on promotional methods, in-store experiences, and distribution channels.
- Impact of Brand Image on Purchase Decisions of Chinese Fine Wines in Hong KongExplore the relationship between brand image attributes of Chinese fine wines and consumers’ buying behavior within the Hong Kong market.
Case 2: Entrepreneurial mindset and SME market research in Hong Kong
- Role of Entrepreneurial Mindset in Small Business Success in Hong Kong’s SME SectorAnalyze how different aspects of the entrepreneurial mindset contribute to the growth and sustainability of small businesses in Hong Kong.
- SWOT Analysis as a Strategic Tool for Hong Kong SME EntrepreneursAssess how SME entrepreneurs in Hong Kong utilize SWOT analysis to understand market positions and make strategic business decisions.
- Market Research Practices Among Hong Kong Small Business EntrepreneursStudy the prevalence and impact of market research activities on the decision-making and competitive advantage of small business owners in Hong Kong."
My question 2: "Please also suggest 3 research objectives and 2 research questions on each of the 6 research themes proposed above, considering the research philosophy of pragmatism is employed."
The reply: "Below are specific research objectives and questions for each of the six research themes, aligned with a pragmatist philosophy that focuses on practical problem-solving and actionable insights.
Case 1: China’s fine wine and marketing in Hong Kong
Theme 1: Brand Positioning and Consumer Perceptions of Chinese Fine Wines in Hong Kong
Research Objectives:
To identify the current brand positioning strategies of Chinese fine wine brands in Hong Kong.
To assess consumer perceptions and attitudes toward these brands.
To evaluate the influence of brand positioning on consumer purchase intentions.
Research Questions:
How are Chinese fine wines currently positioned in the Hong Kong market?
What consumer perceptions of brand positioning impact buying decisions for Chinese fine wines in Hong Kong?
Theme 2: Retail Marketing Tactics for Chinese Fine Wine in Hong Kong’s Competitive Landscape
Research Objectives:
To examine the retail marketing tactics used by Chinese fine wine sellers in Hong Kong.
To analyze the effectiveness of in-store promotions and distribution channels.
To recommend practical retail strategies to enhance market share and consumer engagement.
Research Questions:
What retail marketing tactics are most commonly employed by Chinese fine wine retailers in Hong Kong?
How do these tactics affect consumer purchase behavior and brand loyalty?
Theme 3: Impact of Brand Image on Purchase Decisions of Chinese Fine Wines in Hong Kong
Research Objectives:
To explore key brand image attributes associated with Chinese fine wines in Hong Kong.
To investigate the relationship between brand image and consumer purchase decisions.
To develop recommendations for brand image enhancement targeting Hong Kong consumers.
Research Questions:
Which brand image attributes are most influential in consumers’ decisions to purchase Chinese fine wines?
How does brand image affect consumers’ willingness to pay a premium or recommend Chinese fine wines?
Case 2: Entrepreneurial mindset and SME market research in Hong Kong
Theme 1: Role of Entrepreneurial Mindset in Small Business Success in Hong Kong’s SME Sector
Research Objectives:
To define the key components of an entrepreneurial mindset among Hong Kong SME owners.
To assess how the entrepreneurial mindset influences business performance and success.
To provide actionable strategies for cultivating an entrepreneurial mindset in SMEs.
Research Questions:
What are the main characteristics of an entrepreneurial mindset in Hong Kong’s SME owners?
How does an entrepreneurial mindset contribute to small business performance and growth?
Theme 2: SWOT Analysis as a Strategic Tool for Hong Kong SME Entrepreneurs
Research Objectives:
To investigate the use of SWOT analysis by SME entrepreneurs in Hong Kong.
To assess how SWOT analysis influences strategic decision-making and problem-solving.
To develop best practice guidelines for effective SWOT implementation among SMEs.
Research Questions:
How frequently and in what ways do Hong Kong SME entrepreneurs use SWOT analysis?
What impact does SWOT analysis have on SME decision-making and identifying business opportunities?
Theme 3: Market Research Practices Among Hong Kong Small Business Entrepreneurs
Research Objectives:
To identify the scope and methods of market research conducted by small business owners in Hong Kong.
To evaluate the role of market research in competitive strategy formulation.
To recommend market research approaches that improve SME decision-making and market responsiveness.
Research Questions:
What are the common market research practices used by Hong Kong small business entrepreneurs?
How does market research influence strategic choices and competitive positioning in Hong Kong SMEs?"
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