Joseph KK Ho e-resources: Formulating research themes from key words: for MBA students: note 3

Formulating research themes from key words: for MBA students: note 3 (information from perplexity.ai)

My question 1: "Please consider the following words to formulate 4 concrete research themes for MBA dissertation project work purpose:

Case 1: hotel wedding package, value proposition, service innovation, Hong Kong five-star hotels

Case 2: green marketing, consumer behavior, generation z of Hong Kong, influencer marketing

The reply: "Here are four concrete research themes for your MBA dissertation project, based on the provided words:

Case 1: Hotel wedding package, value proposition, service innovation, Hong Kong five-star hotels

Evaluating the Impact of Service Innovation on the Value Proposition of Hotel Wedding Packages in Hong Kong Five-Star Hotels
- Investigate how new service features or technologies enhance the perceived value of wedding packages.
Customer Perceptions of Value in Wedding Packages Offered by Hong Kong Five-Star Hotels: The Role of Service Innovation
- Explore how service innovation influences customers’ perceived value and satisfaction with hotel wedding packages.

The Influence of Green Marketing and Influencer Endorsements on Generation Z’s Sustainable Consumption Behavior in Hong Kong
- Analyze how eco-friendly marketing and social media influencers affect Gen Z’s purchasing decisions.
Examining Generation Z’s Response to Green Marketing Strategies in Hong Kong: The Mediating Role of Influencer Marketing

Study the direct and indirect effects of green marketing through influencers on eco-conscious buying behavior among Hong Kong’s Gen Z."

My question 2: "Please also suggest 3 research objectives and 2 research questions for each of the 4 research themes proposed above."

The reply: "Here are suggested research objectives and research questions for each of the four research themes:

Research objectives:

To identify key service innovations currently implemented in wedding packages by Hong Kong five-star hotels.
To assess how these service innovations influence the perceived value proposition for wedding customers.
To evaluate customer satisfaction and loyalty outcomes related to innovative wedding services.

Research questions:

What types of service innovations are integrated into wedding packages at Hong Kong five-star hotels?
How do these service innovations affect customers’ perceptions of value in hotel wedding packages?

Research objectives:

To explore customers’ perceptions and expectations regarding wedding package value in five-star hotels.
To analyze the role of service innovation in shaping these value perceptions.
To recommend strategies for hotels to enhance value proposition through service innovation.

Research questions:

How do customers perceive the value of wedding packages offered by Hong Kong five-star hotels?
In what ways does service innovation contribute to enhancing perceived value among wedding customers?

Research objectives:

To examine Generation Z’s awareness and attitudes towards green marketing in Hong Kong.
To analyze the effect of influencer endorsements on the sustainable consumption behavior of Generation Z.
To determine the interaction effects between green marketing and influencer marketing on purchase intentions.

Research questions:

How aware and responsive is Generation Z in Hong Kong to green marketing campaigns?
What role do influencers play in shaping Generation Z’s sustainable purchasing behavior?

Research objectives:

To investigate Generation Z’s response to various green marketing strategies in Hong Kong.
To explore the mediating effect of influencer marketing on the relationship between green marketing and consumer behavior.
To provide insights for marketers on optimizing influencer partnerships for eco-friendly branding.

Research questions:

What is Generation Z’s response to green marketing initiatives in Hong Kong?
Does influencer marketing mediate the impact of green marketing on Generation Z’s consumer behavior?"