A review of an
article using argument and questioning methods: on complexity and management
control systems, for advanced management accounting study
How to describe the article in Harvard
reference format?
Dávila, A., Derchi, G.-B., Oyon, D. and
Schnegg, M., 2024. External complexity and the design of management control
systems: a case study. Management Accounting Research, 63, p.100875. Available
at: https://doi.org/10.1016/j.mar.2023.100875 [Accessed date].
Replace "[Accessed date]" with the
date you accessed the article.
Highlight the main research issues and
research objectives, 2 main academic theories used and the main research
methods used in this article.
Based on the content of the
article, here are the requested details:
Main Research Issues:
1. The challenge organizations face due to increasing
external complexity and dynamism in technologies and markets, which traditional
management control systems (MCS) struggle to address.
2. The inadequacy of internally-focused MCS to provide
sufficient information for sensing and responding to external complexity.
3. How to design management control systems that
support top management in making sense of external complexity and strategic
uncertainties.
4. The difficulty in capturing and utilizing
qualitative, external information for strategic foresight and
decision-making .
Research Objectives:
1. To trace and describe the experience of a real
estate fund management company in designing and implementing a management control
system aimed at capturing and managing external complexity.
2. To understand how management control systems can be
adapted or newly designed to incorporate qualitative and external data for
strategic control.
3. To explore the process of system design and use
over time through a longitudinal case study, focusing on strategic
uncertainties and environmental scanning.
Two Main Academic Theories
Used:
Interactive Control Systems
Theory (Simons, 1995): Focuses on
management control systems used interactively to stimulate dialogue and
strategic discussions within organizations.
Strategic Foresight
Literature: Pertains to techniques and
systems that help organizations anticipate and prepare for future strategic
uncertainties, involving qualitative information and external scanning concepts
like peripheral vision and wisdom of crowds.
Main Research Methods Used:
Longitudinal Single Case Study
Design: Spanning eight years
(2013–2021), with the researchers engaged in action research involving both
observation and active co-creation with the company.
Action Research Approach: Researchers participated as both observers and
advisors, contributing to the design and implementation of the
externally-focused control system while collecting rich qualitative data.
Use of qualitative data
collected from company documents, press clippings, reports, interviews (CEO and
Chief of Staff), and participation in management meetings.
These insights collectively
allow the study to contribute to theory and practice regarding externally-focused
management control systems in complex environments
Describe 3 main claims of the article in
terms of Toulmin's model of argument and then provide a critical review of the
article using the Socratic Method.
Below I present three main
claims from the article framed in Toulmin's Argument Model, followed by a
critical review structured around the Socratic method.
Three Main Claims
in Terms of Toulmin’s Model
Claim 1:
Claim: Internally-focused management control systems are
inadequate for monitoring and managing strategic uncertainties arising from
external complexity.
Data (Evidence): RE-Co’s initial experience showed that relying on
internal data and anecdotal external evidence failed to produce strategic
discussions or comprehensive understanding of external changes.
Warrant: If control systems focus mainly on internal data,
they miss critical external signals essential for strategic foresight.
Backing: Literature on strategic control (Lorange et al.,
1986; Simons, 1995) and the case showing the gap of internal systems in dynamic
environments.
Qualifier: This applies especially to mature companies facing
increasing complexity in markets and technologies.
Rebuttal: In startups or crisis situations, internal systems
may suffice temporarily focusing on operational control.
Claim 2:
Claim: An externally-focused management control system
combining qualitative data, interactive processes, and technology can
effectively stimulate strategic discussions around uncertainties.
Data: RE-Co’s custom-developed system (2019–2021)
employed machine learning, synthesized external qualitative and quantitative
data, and embedded routines for management dialogue, leading to richer
strategic debates.
Warrant: Combining accessible, synthesized external
information with interactive processes enhances managerial attention and
engagement.
Backing: Concepts from foresight literature and interactive
control system theory support integrating qualitative external insights with
group discussions.
Qualifier: The system is effective when top management is
receptive and routines support continuous use.
Rebuttal: The system requires investment and a culture
shift, which may encounter resistance.
Claim 3:
Claim: Successful implementation of externally-focused
control systems requires top management awareness of strategic uncertainties
and a long-term perspective rather than focus on short-term performance.
Data: RE-Co’s adoption was gradual, driven by accumulated
missed opportunities rather than immediate performance crises, consistent with
theory that interactive systems are adopted after diagnostic and belief
systems.
Warrant: Without leadership sensitivity to uncertainties
and slack resources, such systems will not be prioritized or utilized.
Backing: Scholars like Simons (1995) and foresight research
highlight the role of managerial mindset and organizational context.
Qualifier: Applies mostly to mature, stable companies with
resources and strategic consciousness.
Rebuttal: In crisis or startup phases, short-term survival
priorities override long-term strategic monitoring.
A critical review
Using Socratic Method on the article.
Question 1: What is
the problem the article addresses, and why is it important?
Answer: The problem is how to design management control
systems that effectively help organizations sense and manage external
complexity and strategic uncertainties. It is important because traditional
internally-focused controls fail in increasingly dynamic environments, risking
strategic drift or missed opportunities.
Question 2: How
does the article attempt to solve this problem?
Answer: By conducting a longitudinal case study at RE-Co
where the company iteratively developed an externally-focused control system
leveraging qualitative data, interactive routines, and technology, the study
provides empirical insights into design and adoption.
Question 3: Does
the evidence sufficiently support the conclusions?
Answer: The case study offers rich qualitative evidence
and managerial testimonials demonstrating how early systems failed and how the
new system better enabled strategic discussions. However, being a single case
limits generalizability, and some claims rely heavily on management
perceptions, which could be biased.
Question 4: Are
the theoretical frameworks used appropriate and effectively applied?
Answer: Yes, the integration of Simons’ interactive
control systems theory and foresight literature is apt for framing
externally-focused control systems. The study extends existing frameworks
thoughtfully but could delve deeper into contrasting alternative theories about
control system adoption and information processing .
Question 5: Does
the article consider alternative explanations or limitations?
Answer: The article acknowledges limitations such as the
single case nature and inability to generalize. It also reflects on
organizational culture and managerial willingness as contingencies in adopting
externally-focused systems. However, alternative technological or
organizational solutions beyond control systems (e.g., strategic flexibility or
agile governance) are less discussed.
Question 6: What
are the practical implications, and how feasible are they?
Answer: The study offers a blueprint for companies to
design external control systems combining technology and interactive practices.
Feasibility depends on managerial commitment and willingness to invest time and
resources, which might be hard for firms without slack resources or in crisis.
Question 7: What
future research questions does the article open?
Answer: It calls for studies on adoption drivers of
externally-focused systems, their cost-benefit trade-offs, comparative designs
of external vs. internal systems, and how organizations process unstructured
qualitative external data.
Summary of
Critique
The article provides a
valuable exploratory longitudinal insight into designing externally-focused
management control systems, effectively using theory and empirical data. Its
strengths lie in the rich managerial perspectives and integration of foresight
concepts. Limitations include single case scope, reliance on perceptions, and
the challenge of technological and cultural adoption in other contexts. The
work opens promising avenues for future research but would benefit from
incorporating alternative perspectives and broader empirical validation.
Describe 2 main research limitations of the
article.
Based on the content of the article, here are
two main research limitations:
Single Case Study and Limited
Generalizability: The research
is based on an in-depth longitudinal action research study of a single mature
company, RE-Co, over an eight-year period. While this allows for detailed
understanding and rich contextual insights, the findings cannot be readily
generalized to other organizations or industries. The authors explicitly
recognize that the evidence is limited to one case study and caution against
labeling their system as a novel construct without further empirical support
from additional cases .
Researcher Involvement and Potential Bias: The action research design involved
researchers actively participating as observers, advisors, and co-creators in
the design and implementation of the new control system . This deep involvement provides unique access
and reflexivity but also means the researchers influenced the organization’s
response and decisions. Consequently, the study’s findings may be shaped by
this interaction, limiting replicability and potentially introducing bias in
interpretations.
These limitations are openly acknowledged by
the authors and highlight the exploratory and context-dependent nature of the
research.
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