On research gap, public media-reported issue and research objective statements - examples: for MBA students (information from perplexity.ai)
My question 1: "On the following research topic, please suggest 3 concise research gap statements, 3 public media-reported issue statements, and 3 research objective statements: "An exploratory study on how pet influencers can promote consumer brands in Hong Kong"."
The reply: "Research Gap Statements
There is limited empirical research on the effectiveness of pet influencers—versus human influencers—in promoting non-pet consumer brands to Hong Kong audiences, especially regarding purchase intent and brand affinity.
The unique cultural, demographic, and platform-specific considerations influencing how Hong Kong consumers respond to pet influencer marketing have not been systematically explored.
Most existing studies focus on Western or global contexts, leaving a lack of granular data and case studies specific to the Hong Kong market and its consumer behavior toward pet influencer campaigns.
Public Media-Reported Issue Statements
Media have raised concerns about the commercial exploitation and welfare of animals used as pet influencers, highlighting cases of overexposure, misuse, and lack of proper care.
There is growing public debate on whether pet influencer campaigns may encourage impulsive or irresponsible pet purchases and adoptions, as popular pets become trend-driven commodities.
Public discussions question the ethical boundaries of using pets in marketing, including issues of consent, animal rights, and the commodification of animal behavior for commercial profit.
Research Objective Statements
To examine how pet influencers impact consumer perceptions and buying decisions towards featured brands in the Hong Kong market.
To identify the key factors (e.g., authenticity, engagement style, platform choice) that drive the success of pet influencer collaborations for consumer brands in Hong Kong.
To assess stakeholder perspectives—including consumers, brands, and animal welfare advocates—on the ethical, social, and cultural implications of pet influencer marketing in Hong Kong."
My question 2: "On the following research topic, please suggest 3 concise research gap statements, 3 public media-reported issue statements, and 3 research objective statements: "An exploratory study on how CEO brands can improve consumer product performance in Hong Kong"."
The reply: "Research Gap Statements
There is a lack of empirical research examining the unique influence of CEO personal brands on consumer product performance specifically within the Hong Kong market.
Existing studies often generalize brand leadership impacts without addressing the distinct expectations and consumer behaviors present in Hong Kong’s dynamic marketplace.
The mechanisms through which CEO visibility, reputation, and communication styles affect Hong Kong consumers’ trust, loyalty, and purchasing decisions remain underexplored.
Public Media-Reported Issue Statements
Media sources highlight growing skepticism around superficial PR or reputation-driven campaigns, questioning whether such efforts by CEOs adequately address underlying product or company issues.
There is increasing attention on the credibility gap faced by brands and their leaders, fueled by cases of greenwashing or unfulfilled social responsibility promises which damage both the CEO's and the brand's reputation among Hong Kong consumers.
Reports reveal a crisis of trust for brands tied to executive figures, with inconsistent or misaligned CEO actions undermining consumer confidence and potentially impacting sales performance.
Research Objective Statements
To investigate the ways CEO brands influence consumer perceptions and product performance outcomes in the Hong Kong context.
To identify the key attributes—such as authenticity, public engagement, and social responsibility—of CEO branding that drive product success among Hong Kong consumers.
To assess how alignment (or misalignment) between CEO public image and organizational brand values impacts trust, loyalty, and purchase intention in Hong Kong’s consumer market."
A collection of blog notes on using chatgpt for research purpose.
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